Driving Desired Behaviors

vWise began with a simple premise: People don’t read.

So how do you effectively educate and motivate people when the topic is as opaque as a 401(k)? By packaging complex information more effectively. With this in mind, we created a series of revolutionary web-based interactive video applications based upon our E3 (that’s E-Cubed) architecture. Our solutions drive desired behaviors by utilizing a proprietary mix of video and interactive technologies to help people better understand complex information and make personalized choices.

Our premiere product, SmartPlan, reaches out and increases participation in 401(k) plans. Video hosts explain plan benefits, and guide employees through an interactive planning and enrollment process. Launched in 2008 and now being used by hundreds of thousands of participants across the country, SmartPlan has been proven to generate participant engagement results comparable to live on-site meetings. Based on the success of SmartPlan Enterprise, we launched SmartPlan Advisor January 2009, to give independent advisors access to the same powerful engagement engine, in an affordable, easy-to-use solution.